strategic

Notes taken while reading this interesting book [http://www.amazon.com/dp/074321580X] What to think 'bout strategies for software companies ? * To be a product company (high margin during good time - high risk during bad time. For example Microsoft in their early days) orservice company (low margin during good

and one of them is IT investment Why ? Because its benefit is intangible and people tend not to invest in something that they can't really see how it can help them. For example * You can send and receive emails everyday, you take it for granted. You don't see it as